Privacy policy

Privacy Policy

Be Baronial Last updated: 16 July 2026

This Privacy Policy explains how your personal data is collected, used, shared, and protected when you visit, browse, or make a purchase from shop.bebaronial.com (the "Store"), and describes your rights in relation to that data.

The Store is owned and operated by be Baronial Ladies' Garments Trading CO. L.L.C (trading as "Be Baronial", "we", "us", or "our"), a company licensed by the Department of Economy and Tourism, Dubai, United Arab Emirates (Trade License No. 1290328). For the purposes of applicable data protection law, we are the data controller of your personal data.

We are committed to handling your personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other applicable laws.

1. Information We Collect

Information you provide to us:

  • Identity and contact details — your name, email address, phone number, and shipping and billing addresses.
  • Order information — the products you purchase, order value, order history, and delivery details.
  • Account information — if you create an account, your login details and saved preferences.
  • Reviews and user-generated content — ratings, written reviews, and any photos you choose to upload to the Store, along with the name or display name you submit with them.
  • Communications — the content of any messages you send us and records of your correspondence with our team.
  • Marketing preferences — your consent to receive marketing emails and your subscription status.

Information we collect automatically:

  • Device and technical data — IP address, browser type, device identifiers, operating system, and referring pages.
  • Usage data — pages viewed, items added to cart, time spent on the Store, and interactions with our content.
  • Cookies and similar technologies — as described in Section 5.

Payment information:

Payments are processed through our checkout provider, Shopify, and its integrated payment processors. Your full card details are collected and handled directly by these providers under their own security standards. We do not store your full payment card numbers on our systems.

2. How We Use Your Information

We use your personal data to:

  • Process, fulfil, and deliver your orders, and take payment.
  • Send you transactional communications such as order confirmations, shipping updates, and fulfilment notifications.
  • Provide customer support and respond to your enquiries.
  • Manage your account and preferences.
  • Publish reviews you submit and, where you have opted in, send you review-request emails after a purchase.
  • Send you marketing communications and offers, where you have consented to receive them.
  • Operate, maintain, secure, and improve the Store and your shopping experience.
  • Detect, prevent, and address fraud, abuse, and security incidents.
  • Comply with our legal, tax, and regulatory obligations.

3. Legal Basis for Processing

Depending on the activity, we rely on one or more of the following bases under the UAE PDPL and applicable law:

  • Performance of a contract — to process and deliver the orders you place with us.
  • Your consent — for marketing communications, publishing your reviews and photos, and non-essential cookies. You may withdraw consent at any time.
  • Legitimate interests — to secure and improve the Store and prevent fraud, in a way that does not override your rights.
  • Legal obligation — to meet accounting, tax, and other regulatory requirements.

4. How We Share Your Information

We share personal data only as necessary to run the Store, and with parties who are required to protect it. This includes:

  • Shopify — our e-commerce and checkout platform, which processes orders, payments, and customer records on our behalf.
  • Payment processors — to securely process your transactions.
  • Base44 — the platform that powers our storefront and hosting.
  • Shipping and delivery partners — to deliver your orders within the UAE and internationally.
  • Email and communications service providers — to send transactional and (where consented) marketing emails.
  • Analytics providers — to help us understand and improve how the Store is used.
  • Professional advisers and authorities — where required by law, regulation, or legal process, or to protect our rights.
  • Business transfers — if we undergo a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

We do not sell your personal data.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to keep the Store working (for example, remembering your cart), to understand usage, and — with your consent — for marketing and analytics. You can control or disable cookies through your browser settings; note that disabling essential cookies may affect how the Store functions.

6. International Data Transfers

Some of our service providers (including Shopify and certain email and analytics providers) may store or process personal data outside the United Arab Emirates. Where personal data is transferred internationally, we take reasonable steps to ensure it is protected by appropriate safeguards consistent with the UAE PDPL.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this Policy. Order and transaction records are kept for the periods required by UAE tax, accounting, and commercial law. Marketing data is kept until you unsubscribe or withdraw your consent. When data is no longer needed, we securely delete or anonymise it.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. Payment processing is handled by PCI-DSS-compliant providers. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your personal data in certain circumstances.
  • Restrict or object to certain processing of your data.
  • Portability — request a copy of your data in a structured, commonly used format.
  • Withdraw consent at any time, without affecting processing carried out before withdrawal.

To exercise any of these rights, contact us using the details in Section 13. We may need to verify your identity before responding. You also have the right to lodge a complaint with the relevant UAE data protection authority.

10. Marketing Communications

Where you have opted in, we may send you marketing emails about new arrivals, offers, and updates. You can opt out at any time by using the unsubscribe link in any marketing email or by contacting us. Opting out of marketing does not affect transactional messages relating to your orders.

11. Children's Privacy

The Store is intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a minor has provided us with personal data, please contact us and we will take steps to delete it.

12. Third-Party Links

The Store may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing them with your data.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact us:

be Baronial Ladies' Garments Trading CO. L.L.C Trade License No. 1290328 — Department of Economy and Tourism, Dubai, UAE Email: [privacy@bebaronial.com] Registered address: Office 43-44, Al Fahidi, Dubai, UAE

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Where changes are significant, we will take reasonable steps to notify you. Your continued use of the Store after any update constitutes acceptance of the revised Policy.